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DreamFest – in the loop of Salesforce news


In the wonderful world of Salesforce, it is well known that Dreamforce is THE place to be. The flagship event which outlines the exciting future of what’s to come celebrated its 20th anniversary this year. But what about if you couldn’t go to San Francisco? How do you still keep up to date with the emerging trends and latest news? Well that’s what the idea behind Devoteam S Platform’s DreamFest was about. 

It’s simple, we flew out to Dreamforce to soak up all the key takeaways and insights like a sponge and then deliver them in October ’22 at 4 events in London, Paris, Madrid and Spijk. Dreamforce’s focus was on 3 areas: Connect, Automate and Accelerate. But each individual area had a much deeper focus. Devoteam S Platform was dedicated to delivering these key areas of focus to our audience at DreamFest.

We began in London at the UK team’s brand new office. Devoteam S Platform were joined on the night by representatives from Salesforce, MuleSoft at Tableau. Sudhir Kulkarni, MuleSoft CTO in Devoteam S Platform, outlined what new products were coming from Salesforce including the MuleSoft Genie and the future of automation. MuleSoft automation continues to evolve at scale and customers can utilise MuleSoft automation to deliver a seamless customer 360 experience

DreamFest London
DreamFest London Keynote presentation by Sudhir Kulkarni

Next up was the panel discussion, led by Gavin Simpson RVP for Alliances and Channels for MuleSoft, Emma Wright Director, EMEA Partner Enablement for MuleSoft and Francois Zimmermann EMEA CTO for Tableau. The big news and main talking point from the panel discussion was ultimately the launch of Genie which enables you to build Real-Time Customer 360 and harness the power of Real-Time hyper scale data for business audiences. Salesforce Genie is designed to support so many different areas including marketing, sales, service, commerce and Tableau data analytics. The MuleSoft integration platform streams an infinite amount of dynamic data to Customer 360 in real time. You can find out more at: dinner and games  then followers where guests could network over fine cuisine and try their hand at many different activities including mini golf, bowling and table football.

DreamFest Paris - Salesforce Keynote presentation
DreamFest Paris – Salesforce Keynote presentation

Next up was Paris. Held in the stunning Hotel Molitor Paris – MGallery. Guests were treated to a wonderful intro, led by Bert Schaap – Group Senior VP for Devoteam. The agenda for Paris consisted of, S Platform leaders Sebastien Bergougnoux and Marion Langlais keynotes, the focus on DreamForce, Salesforce & MuleSoft innovations and Tech session with Thami Abarro – Mulesoft Director & CTO for Devoteam S Platform, and a special presentations lead by Salesforce and MuleSoft guests, Benoît Hemono, Retail Industry Lead and Salvatore Pecoraro, RVP MuleSoft.

DreamFest Paris - MuleSoft Keynote presentation
DreamFest Paris – MuleSoft Keynote presentation

Madrid then followed at the Plaza da la Independencia. The concept of this event was one Keynote presentation related to MuleSoft and panel discussion with guests from our partner, Rocío Tortosa (Regional Vice President at Mulesoft Spain & Portugal) and Miguel Ángel Arribas (Regional Vice President of Sales Spain and Portugal for Tableau at Salesforce). Also, there were three tech sessions organized, each of them related to Salesforce, MuleSoft and Tableau. The networking followed, together with fantastic lottery activation. 

DreamFest Madrid Panel Discussion with MuleSoft and Tableau speakers
DreamFest Madrid

Last but not least was the Netherlands who hosted their DreamFest at a private golf course called The Dutch in the Netherlands. Guests could be brought up to speed on the latest news from Dreamforce while trying to sink a hole in one and keep under par.  After Keynote presentations held by Martijn van Veen and Eelco Gelton from Devoteam management integration highlights presentations held by Sudhir Kulkarni and our special guest, Jeroen Reizevoort (Field CTO EMEA from MuleSoft) followed.

DreamFest Netherlands – The Dutch, Spijk

In summary, here are the key takeaway s from DreamFest:

  • Automate everything and empower everyone, 
  • Better customer experience: Customer 360 – Genie, 
  • Harmonising the Communities, 
  • Sustainability is a key,
  • Connected enterprise.

DreamFest will be making a return in 2023! Devoteam S Platform will once again be bringing you the latest key messages, topics and features coming out of Dreamforce. In the meantime, you can stay up to date with all the latest developments from Devoteam S Platform in partnership with Salesforce, Mulesoft and Tableau on our website.

DreamFest ’22