Salesforce 360 – Accelerate Sales and Marketing.

Salesforce 360 is an integrated CRM platform provided by Salesforce that gives your company access to your customer data from anywhere, using the cloud. Salesforce 360 combines all the databases from every department in your company: sales, marketing, communications, Web analytics, retail, service, and IT departments into an easy-to-understand, shared Saas interface on an integrated customer relationship management platform.

One of the main reasons for using a Saleforce 360 is to empower the sales and marketing teams of your company. These teams can design stronger strategic sales and marketing campaigns using data that already exists.

One of the biggest benefits of a Salesforce is surely that it provides a more personalized and customized shopping experience. Companies and organizations can use powerful and consolidated data to empower customers with a more personalized experience throughout their buying journey.

CDPs and DMPs collect the same kind of data and information, but their goals are different. DMPs focus on third-party data (cookies and customer segment identifiers) and keep it for a short period of time. CDPs focus on first-party structured, semi-structured and unstructured PII data.

CRM organizes and tracks interactions between clients and your company, while CDP collects data about the behavior of customers with your company’s product or service.

A Customer Relationship Management (CRM) system can help you to identify and keep adding new sales leads quickly and easily, and categorize them with accuracy. By concentrating on the right leads, Sales can properly prioritize which opportunities will close the deal, and Marketing can pin-point which leads require greater nurturing and prepare them to be high-quality leads.

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